Blastr.com wrote a quick article about 15 of their favorite Science Fiction cameos. A cameo is a brief appearance of a known person in a work of the performing arts. An actor needs not fill such a role: short appearances by film directors, politicians, athletes, and other celebrities are common. [Wikipedia].

William Shatner in Fanboys

They’re short, they’re sweet, and they usually feature an actor or celebrity as never seen before. With movies like Iron Man (2008), Thor (2011), and most recently X-Men: First Class (2011), cameos have become the norm. However, not all cameos are created equal: The best cameos are often those in which real people play themselves on screen, making it a huge surprise for the audience when they appear. Cameos don’t need to be ironic or funny to be memorable; they just need to be innovative and surprising.

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